Increase customer satisfaction with our User Experience strategy.


Customer loyalty and advocacy is a direct result of customer satisfaction.

Follow our 10-step user experience strategy guide to create an exceptional experience for your users. By meeting your business needs and the needs of your users, they will find value in your products and keep coming back for more.

Step 1

Do you know who your ideal user is and have you built a persona?

When you have a clear understanding of who the user is (rather than targeting who you assume or want your user to be) your product will be more personalised and it will better match your users’ needs.

The persona is a tool designed to help you visualize and better understand your user. It is the starting point of your problem exploration journey.

Step 2

Do you have an idea of what your users are trying to solve?

The Problem Sizing Canvas is a valuable tool for any team looking to understand, prioritise, and solve problems in a more effective and efficient way. It helps teams drive real business impact and create better products and experiences for their users.

Step 3

Have you created a user journey?

User journey maps are a powerful tool that help teams understand the experiences and needs of their users. They visually represent the steps a user takes while interacting with a product or service, from start to finish.

By creating a user journey map, teams can identify pain points, uncover opportunities for improvement, and develop a deeper understanding of their users.

Step 4

Have you validated your persona and user journey through research with real users?

By involving real users in the research process, you can ensure that your personas and user journeys accurately reflect the real-world experiences of your target audience.

This can lead to a more user-centered design, which can result in higher user satisfaction and better business outcomes.

Step 5

Have you analysed the research results and discovered new and useful insights?

Discover new and useful insights from your user research. You can use different techniques like categorizing, clustering, or affinity mapping to identify patterns, themes, and trends.

To ensure that your insights are actionable, you need to connect them to your business goals and strategy. Ask yourself, how can these insights help us improve our product, service, or experience?

Step 6

Have you ideated on opportunities to improve your platform?

Once you have identified your insights, it’s time to start generating ideas. This is where ideation comes in. The goal is to generate a wide range of ideas that could potentially solve the problems identified in your research

Step 7

Have you built a prototype of your digital platform?

The purpose of a prototype is to gather feedback from users and stakeholders and identify areas for improvement.

Once you understand the purpose of your prototype, it’s time to choose the right type of prototype for your needs. There are many different types of prototypes, such as paper, digital, or physical prototypes.

Step 8

Have you conducted usability tests with real users?

The purpose of testing a prototype is to gather feedback from users and stakeholders on the usability, functionality, and overall experience of your idea.

Once you understand the purpose of testing, it’s time to create a test plan. A test plan should outline the objectives, tasks, and metrics for the test, as well as the timeline and resources needed.

Step 9

Are you set up for a smooth implementation?

By now you may be ready to make your prototype into a minimal viable product or MVP. To do this we suggest using the UX Agile methodology.

UX Agile is a methodology that combines the principles of Agile development with user-centred design. It involves working collaboratively with cross-functional teams to deliver iterative, user-focused solutions.

Step 10

Are you prepared to make your idea sustainable?

Ongoing UX is the practice of continually gathering feedback and data from users to inform design decisions and improve the user experience of your product.

By continually gathering feedback and data from users, you can ensure that your product stays relevant and meets the changing needs and expectations of your users.


Would you like assistance?

This process may seem daunting at first, but we have completed many successful projects helping businesses increase sales and improve customer engagement and retention. If you would like us to help you, click the button, complete the form, we will call you back.

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