Why we choose design thinking

Design thinking, human-centered design, UX, CX, service design – there are so many terms, approaches and disciplines to talk about, but ultimately, they all lead to the same place: the customer, user or stakeholder. And this is no new fad. Designing with the end user in mind is a philosophy that spans decades and even centuries. What’s surprising is how few businesses adopt it – it just makes sense.

Why do we do it? Because we want to make life easier, simpler and more fun.

Some of our clients

  • Digicall
  • Investec
  • Nedbank
  • sage
  • VW




We are proudly African. Born and bred under Her skies, we know Her people, we know Her land and we know Her ways. We offer world-class ideas with local, on-the-ground insights to give our clients around the world what they need, when they need it.

We believe Africa needs your business. It will be our privilege to help you expand.

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Learning the Human Centered Design Approach. Find that solution – the one you know is going to work – by first learning about the people who will use it. Dig into what you’ve learned to come up with opportunities to design. Make ideas real by building and testing until the solution is ready.