OUR BLOG
Tribalshare
Everybody wants to be a thought leader in their industry. But so few actually put their thoughts down. Here are ours.
They’re a collection of views that will give you an insight on the way we think, the way we work and the way we approach business.
The “Context of Use” Audit: Solving Friction, Not Selling Features
You aren't just selling a product; you are selling a solution to a specific moment of friction in a consumer's ...
The Growth Blueprint: Auditing the 5 Stages of Brand Evolution
In the South African FMCG sector, the gap between a "successful launch" and a "sustainable market leader" is rarely about ...
The 5 Levels of Brand Evolution: Why Most Growth Strategies Fail
In the South African retail landscape, growth is often viewed through the lens of logistics: get more listings, run more ...
The Ghost on the Shelf: Why Good Brands Die in Plain Sight
The grocery aisle is a brutal place. It’s a high-speed corridor of split-second decisions where the average shopper spends less ...
How to Bring Research Insights to Life
You have gone through the research process, interviewed users/customers, synthesised the data, and crafted poignant themes and insights and now ...
Jobs Theory
Apple understood that when they were marketing the iPod, they needed to speak to people's desired outcomes: their jobs to ...
How to Create a Standout Research Report
Recently, I facilitated a design thinking workshop for interns and I have seen and given feedback on many research reports ...
How Woolworths sliced their way into our hearts
In a world where customer satisfaction reigns supreme, Woolworths has set a delightful example by introducing their newest shopper’s delight: ...
I’ll have a Springbok… with a minty twist
Nothing quite prepared devoted Springbok supporters for the shock of seeing our beloved team donning a mint green kit during ...
Do you really know what your customers want?
Basing business decisions on outdated personas based on your own assumptions can only lead to bad decisions… Deciding on where ...
How to recruit the right research participants
Recruiting the right sample of people to speak to in any research project is critical and often difficult. If the ...
What’s in the box?
The first 90 days in a new employee's life are crucial. These days set the tone for their experience and ...
How to be a great interviewer
Being a good interviewer is a critical skill whether you are in the research field or not. The ability to ...
Sixty60 – It’s all about time…
As a mom of two young children, my days are a constant whirlwind of tasks, chores, and endless errands. From ...
Spot The Dog: A Testimony to the Power of Design Thinking and Research
In the ever-evolving landscape of technological marvels, one creation stands out as a true testament to the transformative power of ...
Customer Lifetime Value
So many businesses are geared up for marketing and sales, as if their only job is to hook and land ...
How to foster a research mindset
So you’ve convinced your organisation or a client to conduct research, you present the results and everyone is impressed and ...
Can ChatGPT replace me as a UX Researcher?
Image credit: AI Headshot Generator Since the launch of ChatGPt (and other excellent AI tools and platforms), many of us ...
Customer Experience = Customer Loyalty
Customer loyalty refers to a customer's willingness to consistently choose and support a particular brand or company over its competitors ...
