Everybody wants to be a thought leader in their industry. But so few actually put their thoughts down. Here are ours.
They’re a collection of views that will give you an insight on the way we think, the way we work and the way we approach business.
Human-centred design works well with the notion of finding uniquely African solutions to African challenges. Even the seemingly insurmountable challenges such as water shortages, sanitation and poverty might have viable solutions. And most importantly, the solutions to these problems could more than likely come from those who face them on a daily basis.
The success of a product or service is rooted in user experience. It’s this simple, yet powerful premise that has made Human-Centred Design gain traction across all major business sectors around the world, says Stuart McDougall, Managing Director at Tenaka’s Tribe, a human-centred design agency, which is helping blue-chip clients across a wide range of financial services and other business industries to develop products and services that meet and exceed customer expectations.
A little while back, while trekking the journey of a design agency pondering the question of defining itself, a bright light shone right in our startled eyes – the light of an organisation called IDEO; a light that shines far and wide, making a difference in people’s lives and continuously seeking out the best possible approaches to solving problems. IDEO, along with others like Frog and Huge, has become one of our heroes – a business role model, you might say; someone we get all wide-eyed and wobbly about.
It’s like magic: a puckish sprite who pops up at whim, thrilling us with flashes of genie-us. And there is undoubtedly something natural about creativity — some of us are more blessed with it than others. But it can be learned, practised and invoked. There are tricks, inroads, back doors and secret passwords into the creative realm at work — and not for just the elite few: for all of us.
We are a privileged generation, witnessing leaps in technology at a rate few would argue has been witnessed before. But are humans overly reliant on technology, where it could lead to a decline in the intelligence and forward thinking that brought us to this point of accomplishment as civilisation to begin with?
Now there’s five minutes missing from my life. Most people find advertising extremely irritating and to be avoided like the plague. Chances are it’s because the advertisers are trying too hard to sell you an idea.
The traditional notion of “going online” often evokes images of a desktop or laptop with a full complement of features: large screen, mouse, keyboard, wires aplenty, and a dedicated high-speed connection. Fortunately, this is no longer the case: smartphones are hitting back with a tasty knuckle sandwich - and the secret ingredient is apps.
Limits are a ball ache - they’re all around us (alongside messages urging us to break out of our limits): limited budget, hours, colours, sizes, shapes, team members, resources, media, file size; speed limits; remaining airtime: R3.72; you want to chat? Sure. I’ve got 7 minutes till my next meeting.
I find it refreshing when, in the ever-increasing pace of modern life, I stumble on serendipity. I’d venture to guess that you and I are similar in that we live our lives with a certain degree of predetermined deliberation as we go about getting things done, so you may be wondering exactly what kind of serendipity am I referring to.