Everybody wants to be a thought leader in their industry. But so few actually put their thoughts down. Here are ours.
They’re a collection of views that will give you an insight on the way we think, the way we work and the way we approach business.
Digital marketing provides a platform for a voice, no matter how small the voice might be. Isn’t that beautiful? A space where one person’s opinion or experience matters as much as the crowd's. That’s a game changer.
Let’s face it: it’s no longer just a good idea or a nice gesture to listen to your consumers: If you don’t, someone else will. You have to really listen and empathise with a person to design something that makes a difference.
In our race to the top, we are jeopardising our one chance of survival. Our only option is to overcome the differences we see in each other – and the perception that there's not enough to go around – and work together.
Every aspect of the employee experience – from onboarding to implementing technology – can impact the performance, behaviour and employment lifetime of your employee. A good employee experience makes a place where the right people want to work.
Artificial intelligence is gradually outdoing us in many of the roles that take up our working days and put food on our tables. Computers work unceasingly; they think at mindblowing speeds; they make decisions with unnerving success. But they do not feel.
We need more better listeners. It's a skill we can and must cultivate if we are going to keep customers coming back, differentiate ourselves in our market and be better at tackling challenges. Today, if you're not listening to your audience, you're falling out of touch and into danger.
Over the past few weeks, I have decided that the next 12 months will be my Year of Yes. This basically means that for the next 12 months I am the Yes Woman. I will say yes to things that I usually find unusual, or things that take me out of my comfort zone – both in my personal life and my professional life.
Your customers are the people who know your products and services from regular, on-the-ground experience with them; they are the people who are going to tell you what it's like to interact with your brand every day. Giving them a chance to have their opinion heard, considered and implemented will improve your relationship with them.
Human-centred design works well with the notion of finding uniquely African solutions to African challenges. Even seemingly insurmountable challenges such as water shortages, sanitation and poverty have viable solutions, and the solutions could more than likely come from those who face these problems on a daily basis.
The success of a product or service is rooted in user experience. This simple yet powerful premise has gained traction for human-centred design in all major business sectors around the world, says Stuart McDougall, MD at Tenaka, a human-centred design agency helping clients to exceed customer expectations.
What the customer needs should not be assumed. There is so much we can learn by engaging with customers that exceeds everything assumed. Human-centred design encourages research based on the human experiences that consumers deal with every day and implements those insights directly into the design of any product.
"We make a living by what we get. We make a life by what we give." – Winston Churchill. Compassion – having a good look around, genuinely seeing the suffering of others, and wanting to help – is the only way to experience happiness, because it gives you a chance to turn your focus away from your own troubles and look at someone else’s.
The best way to help people grasp the efficacy of human-centred design is to throw them in the deep end, and that’s what our one-day workshop does. We took 15 brave and delightful humans to a workspace at the 3M buildings, introduced them to the fundamentals of human-centred design, then put them through their paces. Tenaka workshop: Introduction to human-centred design.
"You know, the beauty I find in this whole process is that it really does get you in touch with your inner child: the person who isn’t afraid to fail or to get their hands dirty; the curiosity; the open mind and willingness to learn." 'Deeza' on human-centred design.
It’s like magic: a puckish sprite who pops up at whim, thrilling us with flashes of genie-us. And there is undoubtedly something natural about creativity — some of us are more blessed with it than others. But it can be learned, practised and invoked. There are tricks, inroads, back doors and secret passwords into the creative realm at work — and not for just the elite few: for all of us.
We are a privileged generation, witnessing leaps in technology at a rate few would argue has been witnessed before. But are humans overly reliant on technology, where it could lead to a decline in the intelligence and forward thinking that brought us to this point of accomplishment as civilisation to begin with?
Now there’s five minutes missing from my life. Most people find advertising extremely irritating and to be avoided like the plague. Chances are it’s because the advertisers are trying too hard to sell you an idea.
The traditional notion of “going online” often evokes images of a desktop or laptop with a full complement of features: large screen, mouse, keyboard, wires aplenty, and a dedicated high-speed connection. Fortunately, this is no longer the case: smartphones are hitting back with a tasty knuckle sandwich - and the secret ingredient is apps.