Have you created a user journey?


User journey maps are a powerful tool that help teams understand the experiences and needs of their users. They visually represent the steps a user takes while interacting with a product or service, from start to finish. By creating a user journey map, teams can identify pain points, uncover opportunities for improvement, and develop a deeper understanding of their users. They can also use the map to identify areas where they can create a more seamless and enjoyable experience for their users. Overall, user journey maps help teams design better products and services that meet the needs and expectations of their users.

Step 1

As a team, agree on the persona around whom you are creating a user journey map for (10 min).

Step 2

Complete box 1 based on your current assumptions and understanding of how the user solves their problem (10 min).

Step 3

Do the same for boxes 2-4 (30 min).

Step 4

Revisit your user journey map after you’ve interviewed some users (30 min). This is crucial as it validates your assumptions (see the next phase on our site for info on how to do this).

Tip: Invite an expert or a user to join you during the exercise.

Tip: Repeat this exercise once you have identified a solution and compare the two scenarios.

Step 5

Review the entire user journey (10 min).

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