Design thinking methods

We’re not the first to practise design thinking. Design thinking methods have been tested and proven globally to improve products, services and experiences for people. We take those methods and apply an African-centric approach to make sure that the solutions we come up with are locally relevant, no matter where our client comes from.

Here’s a window into some of the design thinking methods we use to come up with winning solutions that make life easier and better.

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  • Make it real
  • Make sense
  • Qualitative research
  • Get Ideas
  • Find out

Usability testing

Test your product or service with real or potential users to find out what works and what doesn’t. This will ensure there are no hitches or glitches that are sending your market to the competition.

The love letter and the breakup letter

Love and breakup letters help us understand the moments between a person and a product or service that spark frustration or joy – moments that those relationships are built on.

Customer journey mapping

Customer journeys help us understand the customer’s context – tasks they need to get done, views, feelings, questions – and how we can meet their needs at various touchpoints.

Transcribing data

Transcribing is an essential part of the research-synthesis process because it’s the only way to get your data onto the wall so that you can make sense of all of it at once. In design thinking, it is the bridge to synthesis.

Value proposition design

Value proposition design helps you pinpoint the value you offer your customer. It brings to light your customers’ most severe pains and most important gains, and helps you understand how your business can successfully address them.

The indepth interview

An indepth interview (also called an IDI) is a one-on-one interview with a respondent, that aims to dig deeper into the true experience & feelings of respondent’s, through open conversation.

Customer personas

Personas are created to help simplify decision making in businesses. They act as a quick reference point, on how people think and what they want, for real-world consideration.

Affinity mapping

Affinity mapping is a common method used to breakdown and understand research data, allowing you to find patterns and meaning by grouping data, based on their similarities. It involves transferring research data onto Post-It notes so that the design team can closely analysing the research gathered.