Design thinking methods

We’re not the first to practise design thinking. Design thinking methods have been tested and proven globally to improve products, services and experiences for people. We take those methods and apply an African-centric approach to make sure that the solutions we come up with are locally relevant, no matter where our client comes from.

Here’s a window into some of the design thinking methods we use to come up with winning solutions that make life easier and better.

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The love letter and the breakup letter

The love letter and the breakup letter

Love and breakup letters help us understand the moments between a person and a product or service that spark frustration ...
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Usability testing

Usability testing

Test your product or service with real or potential users to find out what works and what doesn't. This will ...
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Customer journey mapping

Customer journey mapping

Customer journeys help us understand the customer’s context – tasks they need to get done, views, feelings, questions – and ...
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Transcribing data

Transcribing data

Transcribing is an essential part of the research-synthesis process because it’s the only way to get your data onto the ...
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Value proposition design

Value proposition design

Value proposition design helps you pinpoint the value you offer your customer. It brings to light your customers' most severe ...
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The indepth interview

The indepth interview

An indepth interview (also called an IDI) is a one-on-one interview with a respondent, that aims to dig deeper into ...
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Customer personas

Customer personas

Personas are created to help simplify decision making in businesses. They act as a quick reference point, on how people ...
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Affinity mapping

Affinity mapping

Affinity mapping is a common method used to breakdown and understand research data, allowing you to find patterns and meaning ...
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