Build better products & Servives with our User Experience Process Map.
FOLLOW OUR PROCESS TO INCREASE ENGAGEMENT
Whether you are looking to develop a digital platform from scratch or you’re looking to add a new feature or enhance an existing digital offering, you’re in the right place.
This user experience strategy guide is a step-by-step process that will help you create an exceptional experience for your users. By meeting your business needs and the needs of your users, they will find value in your platform and keep coming back for more.
Do you know who your ideal user is and have you built a persona?
When you have a clear understanding of who the user is (rather than targeting who you assume or want your user to be) your product will be more personalised and it will better match your users’ needs.
The persona is a tool designed to help you visualize and better understand your user. It is the starting point of your problem exploration journey.
Do you have an idea of what your users are trying to solve?
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Have you created a user journey?
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Have you validated your persona and user journey through research with real users?
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Have you analysed the research results and discovered new and useful insights?
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Have you ideated on opportunities to improve your platform?
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Have you established feasibility and viability of your digital platform for the business?
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Have you built a prototype of your digital platform?
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Have you conducted usability tests with real users?
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Have you made iterations and retested your digital platform?
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Do you have measurements and user representation in the future changes of your digital platform?
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Have you created an enhancement plan that allows for consistent user feedback?
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