“Send wine” used to be a funny saying between moms when they just needed a little break from everyday momming. In the time of Corona, this has become a necessity. “Send wine” is no longer a request but rather a plea for sanity. 

The UX designer implements the ways in which we interact with the digital and physical from the beginning to the end of our user journey.

Digital marketing provides a platform for a voice, no matter how small the voice might be. Isn’t that beautiful? A space where one person’s opinion or experience matters as much as the crowd’s. That’s a game changer.

Let’s face it: it’s no longer just a good idea or a nice gesture to listen to your consumers:  If you don’t, someone else will. You have to really listen and empathise with a person to design something that makes a difference.

As a business, we can bemoan negative criticism of the way we do things, or we can choose a winning perspective and find huge value in it: this is an opportunity to up our game.