Posts in HCD

future of employee experience

Redefining the employee experience

August 5th, 2020 Posted by HCD, Design Thinking, The future, Employee Experience, Customer experience, coronavirus, family 0 thoughts on “Redefining the employee experience”

Every company knows that there is a serious skills shortage in the marketplace, across most sectors and job types. Upskilling staff has been a high priority for both companies and government for more than two decades.

How to take your employee training online

July 28th, 2020 Posted by HCD, Design Thinking, The future, Employee Experience, Customer experience, coronavirus, family 0 thoughts on “How to take your employee training online”

Every company knows that there is a serious skills shortage in the marketplace, across most sectors and job types. Upskilling staff has been a high priority for both companies and government for more than two decades.

Finding out about your consumers

Be brave enough to hear your consumers

October 23rd, 2019 Posted by HCD, Design Thinking, Customer experience 0 thoughts on “Be brave enough to hear your consumers”

Let’s face it: it’s no longer just a good idea or a nice gesture to listen to your consumers:  If you don’t, someone else will. You have to really listen and empathise with a person to design something that makes a difference.

Customer complaints: make the most of low-hanging fruit

July 19th, 2019 Posted by HCD, Design Thinking, Customer experience 0 thoughts on “Customer complaints: make the most of low-hanging fruit”

As a business, we can bemoan negative criticism of the way we do things, or we can choose a winning perspective and find huge value in it: this is an opportunity to up our game.

The importance of empathy in an automating world

January 31st, 2019 Posted by HCD, The future 0 thoughts on “The importance of empathy in an automating world”

Artificial intelligence is gradually outdoing us in many of the roles that take up our working days and put food on our tables. Computers work unceasingly; they think at mindblowing speeds; they make decisions with unnerving success. But they do not feel.

Why can’t you just listen?

December 11th, 2018 Posted by HCD 0 thoughts on “Why can’t you just listen?”

We need more better listeners. It’s a skill we can and must cultivate if we are going to keep customers coming back, differentiate ourselves in our market and be better at tackling challenges. Today, if you’re not listening to your audience, you’re falling out of touch and into danger.

I know why design thinking works

September 4th, 2018 Posted by HCD, Design Thinking 0 thoughts on “I know why design thinking works”

Your customers are the people who know your products and services from regular, on-the-ground experience with them; they are the people who are going to tell you what it’s like to interact with your brand every day. Giving them a chance to have their opinion heard, considered and implemented will improve your relationship with them.

Why human-centred design matters

December 7th, 2017 Posted by HCD 0 thoughts on “Why human-centred design matters”

The success of a product or service is rooted in user experience. This simple yet powerful premise has gained traction for human-centred design in all major business sectors around the world, says Stuart McDougall, MD at Tenaka, a human-centred design agency helping clients to exceed customer expectations.

Unpacking human-centred design

September 27th, 2017 Posted by HCD 0 thoughts on “Unpacking human-centred design”

What the customer needs should not be assumed. There is so much we can learn by engaging with customers that exceeds everything assumed. Human-centred design encourages research based on the human experiences that consumers deal with every day and implements those insights directly into the design of any product.