If you’ve had anything at all to do with your company’s website or social media presence in the last few years, you will have heard the term “user experience”, aka UX, bandied about. It’s the latest buzzword for how websites should be designed… or is it? Is UX just some passing craze like SEO? (PS, if you think SEO is over, we need to talk, seriously, like, now.)

We’ve all heard the expression: “Life’s a journey, not a destination.” But do we really take to heart what that actually means? Every human that you’ve employed, or will employ, is on their own personal journey through life and their career. 

If you Google “how to speak to millennials”, you’re going to get a huge amount of information thrown at you. It will talk about how this generation values constructive feedback most, or want to advance their careers. But what we forget is that these articles, for the most part, are not talking about South African millennials.

Salary is no longer the primary way companies attract talent. Employee satisfaction has become far more important, especially when employees no longer fear the stigma of job-hopping.

What makes a website stand out? Is it the simple, clear navigation options? Easy-to-find information? Clear, attractive design that enhances the experience?

Employee happiness and engagement has always been important, but with the disruptions 2020 has brought, it’s even more critical to keep in touch with your humans. Finding out how happy they are with various aspects of their work can make all the difference – including to how productive they are. Employee Happiness Surveys are just one way of getting the low-down on how happy your humans are.

We live in a world where there is no shortage of communications methods. From simple phone calls to video conferencing to data-free mobile communications apps, it’s easy to get in touch with your employees, no matter where they are. But despite all these ways to get in touch with one another, many employees still feel like they aren’t being listened to – and it’s hurting those companies’ productivity.

There’s an extraordinary amount of focus nowadays on user experience (UX). You’ll see every marketing expert telling you that UX is the most important thing about your website… and they’re right. The way people experience your website has to be as good as possible. Otherwise, your website is not only not achieving its goal, it might be actively harming your business.

There is only one situation in which your company does not need an employee value proposition (EVP): when you don’t have any employees. People make up the heart and soul of your business. They also make up its culture, brand and presence in the market, and can influence your customer experience in ways you cannot control. In this, the age of information, unhappy employees are more than happy to share their outrage at poor employment practices.

It’s hard to imagine, but just a couple of short decades ago, email was hailed as the ultimate breakthrough in company communications. It revolutionised the way the world kept in touch and did business, but it was only the beginning in a brand new way of reaching out.