Posts in Design Thinking

Why test with real users when you already have a UX Designer?

February 26th, 2020 Posted by Web Design, Design Thinking, Digital Marketing 0 thoughts on “Why test with real users when you already have a UX Designer?”

The UX designer implements the ways in which we interact with the digital and physical from the beginning to the end of our user journey.

Digital marketing wild

November 7th, 2019 Posted by Web Design, Design Thinking, Digital Marketing 0 thoughts on “Digital marketing wild”

Digital marketing provides a platform for a voice, no matter how small the voice might be. Isn’t that beautiful? A space where one person’s opinion or experience matters as much as the crowd’s. That’s a game changer.

Finding out about your consumers

Be brave enough to hear your consumers

October 23rd, 2019 Posted by HCD, Design Thinking, Customer experience 0 thoughts on “Be brave enough to hear your consumers”

Let’s face it: it’s no longer just a good idea or a nice gesture to listen to your consumers:  If you don’t, someone else will. You have to really listen and empathise with a person to design something that makes a difference.

Customer complaints: make the most of low-hanging fruit

July 19th, 2019 Posted by HCD, Design Thinking, Customer experience 0 thoughts on “Customer complaints: make the most of low-hanging fruit”

As a business, we can bemoan negative criticism of the way we do things, or we can choose a winning perspective and find huge value in it: this is an opportunity to up our game.

Rise, women! RISE!

November 21st, 2018 Posted by Design Thinking 0 thoughts on “Rise, women! RISE!”

Over the past few weeks, I have decided that the next 12 months will be my Year of Yes. This basically means that for the next 12 months I am the Yes Woman. I will say yes to things that I usually find unusual, or things that take me out of my comfort zone – both in my personal life and my professional life.

I know why design thinking works

September 4th, 2018 Posted by HCD, Design Thinking 0 thoughts on “I know why design thinking works”

Your customers are the people who know your products and services from regular, on-the-ground experience with them; they are the people who are going to tell you what it’s like to interact with your brand every day. Giving them a chance to have their opinion heard, considered and implemented will improve your relationship with them.