The challenge

How might we develop a website that positions BUSA as the apex voice of business in SA?

Our approach

We conducted one-on-one interviews with BUSA stakeholders including business, labour and government to understand their information and communication needs.

Our solution

Our research revealed that BUSA members need up-to-date information around policies and legislation, so we gave this priority in a current, easy-to-navigate website.

The result

Even though our focus was on the website, we used our design capabilities to refresh and elevate the BUSA brand, as well, bringing a fresher and more accessible platform to BUSA members.


BUSA: Business Unity South Africa


Website research, design & development