Workshop: Introduction to human-centered design
17 March 2017
@3M
Being a human-centred digital agency means looking at problems from a different perspective – the perspective of the people we’re finding solutions for. It’s the way we work every day, but it’s also a logical and effective approach that applies across businesses and industries, which is why we cannot keep it to ourselves.
One way to help people grasp the efficacy of human-centred design is to throw them in the deep end, and that’s what our one-day workshop does.
We took 15 brave and delightful humans to a workspace at the 3M buildings, introduced them to the fundamentals of human-centred design, then put them through their paces. They planned and carried out research – focusing on really understanding people; sorted the information they’d gathered and drew insights from patterns that emerged; turned insights into opportunities for problem solving; brainstormed their socks off to come up with solutions; and built the best of their ideas into rough prototypes that they then tested and iterated, the focus all the while being the people they were designing for.
They left understanding the thinking behind human-centered design, having practised some of the methods, with an idea of how to apply this approach to their own work and lives.
And then they most likely went home and collapsed into bed – this workshop’s not for wusses.
