We ran focus groups, co-creation workshops, guided storytelling, concept testing and remote ethnographic research with a sample of 55 young people, ranging from 15 – 35 to understand their sentiments and desires around, retail, lifestyle experiences, travel and service.
Derive market insights, define motivators for our particular segment and identify behaviour and overall user experience to shape the design and user experience direction of the platform and its offering.
We formed our initial insights by understanding our target market’s relationship to brands, identifying who their key influencers are, as well as forming buyer archetypes based on our findings across retail, travel, lifestyle and service.
Our extensive research led us to an intimate understanding of our target market, including:
All in all we played a central role in developing a user-focused platform designed to speak to the heart of a well-considered target audience.